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■ PALLIATIVE CARE QLD
THE CASSETTE
How do you get people to deeply think about the unthinkable – death? While it’s inevitable, when we take charge of it, we can avaoid a lot of heartache and pain that for ourselves and our loved ones.
Using stop-motion animation, we took the daunting prospect of death and created a new reality where the subject was more approachable and relatable. read more about our use of animation in our interview with Lürzer's Archive.
■ Mcdonald’s
boot pursuit
When it comes to McNuggets, not all are created equally. and Aussies agree - of the four classic McNugget shapes, they crowned the boot as the king dipper. To celebrate, the Boot’s supremacy, we created an icon in honour of a dipping icon in the form of McNugget-themed boots; nUGGies.
to give them away, we created first-of-its-kind, AI powered Chicken McNugget recognition technology, that people could use to scan their boot-shaped Chicken McNuggets for the chance to win a pair. Eat your heart out, ChatGPT.
■ SAMSUNG
Samsung not same same
If being unique and showing your personality is all the rage these days, why do we all (including 92% of Gen Z-ers) feel like we have to stick with the same same phone for fear of being different? The truth is, we don’t have to. We can Samsung instead of same same.
For the NZ campaign, we created OOH and Social to sit alongside the main films.
■ Back up trust
Spinal stories
Every four hours, someone in the UK is permanently paralysed. Back Up is a charity set up to inspire those affected by spinal cord injuries to get the most out of life. Helping them gain the skills, confidence, and experiences to live life to the fullest.
We learnt that each person’s story is incredibly unique and personal. A few individuals graciously gave us permission to tell theirs, with the aim of raising awareness of the work that Back Up does.
■ Škoda
Surprisingly EV
For some reason, EVs still look like spaceships. They’re all rounded edges and touchscreens and unnecessarily complicated gizmos and fart machines and weirdness. Which, understandably, can be a bit off-putting.
Škoda’s new EV range comes without all that nonsense, and are actually surprisingly familiar. So much so, you might not realise they’re an EV at all.
■ westpac
money awks
If there’s one thing we can all agree on, it’s that talking about money can be awkward and icky and uncomfortable. Especially if you don’t have a scooby about your spending.
We created some spots that bring to life those awkward conversations (and lengths we’ll go to to avoid them) positioning Westpac as the antidote to awkward money talks.
■ missing school
missing kids
Across Australia around 1.2 million sick kids risk missing school for long periods leaving them isolated from their peers and school community.
Off the back of their previous campaign, based on the iconic Simple Minds track, Don't You Forget About Me, we created a visceral and emotive representation of how memories can blur over time leaving some kids behind.
